PRODUCTION How do I send you my files? KB provides an online file upload service to all of our clients. When you place an order, you will be given an access code to transfer your files directly from your computer to our graphics department. If you prefer, you can also mail us your artwork on disk. Ask your customer service representative for details. What types of files do you accept? KB accepts all major file formats from the widely used graphics and publishing software programs (see downloads at lower left for a complete listing). The most preferred file format is Adobe PDF which contains all fonts, artwork and photos in full (300 dpi) resolution -- independent of the program used to create it. The next best thing is an EPS file or 'vector' art where all fonts and artwork are converted to outlines or paths. If neither of these 'all in' files are being used, be sure you included all fonts and linked art and photos along with your document files. What are Pantone® and PMS Colors? Pantone® colors refer to a system developed in 1963 by Lawrence Herbert for "identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community." PMS colors, or the PANTONE® MATCHING SYSTEM® are standardized colors that are classified by numbers (example: Pantone® 000) and/or the percent of 'process inks' (CMYK -- cyan, magenta, yellow and black) used to make that color. What are DPI and LPI? DPI stands for Dots Per Inch. It is a measure of the resolution of an image. For example, a 72-dpi file from the internet might print o.k. on a home printer, but it doesn't have enough dots to print out nicely on a commercial printing press. An image scanned at 300 dpi and placed in the document at 100% will work well. LPI means Lines Per Inch, and generally refers to the frequency of the halftone screen. This determines the crispness and contrast of an image printed on a particular grade of paper using a certain printing process. For example, most glossy magazines are printed at 133 lpi or even higher, while newspapers are generally printed at around 85 lpi. What is a Bleed? An image or color that extends to (and beyond) the edge of a sheet of paper after it is trimmed. What do flat and trim (or finished) sizes refer to? Flat size refers to the final size of a finished, printed piece before it has been folded (or trimmed for bleed). Trim is the finished size of the same printed piece (or a bound booklet of multiple sheets) after it has been folded and cut to final size. Many booklets still require trimming even if there are not bleeds, due to 'creep' -- whereby the process of gathering, or collating, multiple sheets adds fractional width to the bound booklet. What are the differences between cover and text paper weights? Cover weight papers are thick and durable, suitable for projects such as post cards, business cards, menus and publication covers. In comparison, text weight papers are lighter and used for brochures, interior pages of booklets, etc. Ask your KB customer service representative for paper samples.